The mobile app of Charitable Impact won the Vancouver User Experience Awards in 2 categories: UX for Good and Best UX. The description of the app on the Van UX awards website conveys the crucial role of research in this achievement:
“Not only did the team transform the entire approach to giving experience within Charitable Impact based on the existing data, donor feedback, extensive user testing, conversations with stakeholders and subject matter experts, they also created a completely new feature-set and functionality, such as messaging, notifications, ability to give to friends and with friends and family, peer-to-peer giving, user profile, and personalized cause-based recommendations.“
Description provided by the Charitable Impact team.
